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There are many uses for domain names, both active and passive.

1. Domain names can be used to establish a unique identity in cyberspace.
2. Domain names build credibility on the Web.
3. Domain names improve your promotion chances and therefore your site's "visibility" on the Web.
4. Domain names produce a feeling of professionalism.
5. Generic domain names are popular.
6. Domain names can be resold, leased and bartered.
7. Domain names are portable.
8. Domain names can be used to give you a unique, permanent email address.
9. Domain names can be used to improve a site's ranking in certain search engines.

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